![]() ![]() One well-known example is Swedish retailer Ikea’s 2017 back-to-school campaign “ Oddly Ikea,” which featured a 25-minute ASMR video tour of a college dorm room with a soothing female voice explaining different products as she makes beds and arranges clothing in a closet. The experiment turned off the restaurant’s loyalists, didn’t attract new customers and led to a 6% sales drop last year, according to NPR.ĪSMR videos are one tactic being used by marketers as brands try to deepen their emotional connections with consumers and offer more interactive and sensory experiences. Over the past few years, Applebee’s underwent a failed attempt at rebranding as a modern bar and grill in hopes of attracting millennials. The eating habits of millennials and Gen Z consumers are shifting the dining landscape, as more prefer independently owned eateries over chains and cooking at home or ordering takeout to going out. Walk into a winter wonderland treat with the new Berry Merry Colada or jingle all the way to pure joy with the new Reindeer Punch.Fast casual restaurant chains, like Applebee’s, are struggling with declining sales, restaurant closures and the failure to draw younger consumers. Applebee’s is also making sure to spread holiday cheer with the new $5 Sleigh Bell Sips.This guest-favorite menu includes the choice of one full-size appetizer to share AND two of these delicious full-size entrées all for only $20! Guests can celebrate with the 2 for $20 Value Menu now featuring the Southwest Steak Bowl, available for dine-in, To Go or delivery at participating locations, but only for a limited time.In case you haven’t heard, Applebee’s is ringing in the holiday season with not just one, but THREE, new deals… Your local neighborhood Applebee’s is also offering deals on entrees and drinks. ![]() That’s just one of Applebee’s holiday offers, an Applebee’s spokesperson said in a statement to Heavy. Applebee’s is offering a $10 gift card with the purchase of a $50 gift card. If you still have a couple people to buy gifts for, it’s a great opportunity to give a gift and earn a reward. You can still get a bonus gift card through January 3. If you missed out on Applebee’s bonus gift card offer over Christmas, you’re in luck. Applebee's Grill + Bar November 27, 2020 Give the gift of a $50 Applebee’s gift card & get TWO $10 bonus cards for you, now through Cyber Monday! Bonus cards redeemable for dine-in or online via Applebees website or on our mobile app! /zbK855ruAS The holiday season starts now! Unless you’re like us and have your lights already up. The Applebee’s Bonus Gift Card Offer Is Available Through January 3 To that end, I wanted to speak with you directly and share the precautionary steps we are taking to ensure a safe dining environment.” Our number one priority continues to be the health and well-being of our teams, guests and the neighborhoods we serve. “The Applebee’s brand has been around for 40 years, and we truly value your loyalty and patronage. “Thank you for trusting us throughout this very challenging time,” John Cywinski, President of Applebee’s Grill & Bar said in a message to customers. Some restaurants may also be operating under restrictions due to COVID-19. “Please contact your local Applebee’s for specific information on holiday hours: as each restaurant is independently owned and operated and hours vary by location.” “Select Applebee’s restaurants nationwide will be open Christmas Eve (December 24), Christmas Day (December 25), New Year’s Eve (December 31) and New Year’s Day (January 1) although hours may be reduced,” Applebee’s Grill & Bar Spokesperson said. It’s always a good idea to check with you local store to verify their hours before you head out. But some Applebee’s restaurants are open on both New Year’s Eve, December 31, 2020, and New Year’s Day, January 1, 2021, according to an Applebee’s spokesperson. Applebee's Grill + Bar November 30, 2020Īpplebee’s restaurants are individually owned and operated, so their hours vary by location. The comfort of our guests is always important to us, and that starts with your safety. Sometimes, being a good neighbor is about more than being close: it’s about keeping your distance, too. ![]()
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